In the process of dealing with the optimization and construction of corporate websites, it has been found that many business websites, especially those of SMEs, are poorly designed, suffer from content repetition and information lag. This should be considered a common problem in corporate websites. Some businesses even integrate entertainment news and various advertisements into their websites, making it look rich in content. However, such information is irrelevant to visitors, leading customers to be confused. These websites not only fail to generate sales conversions, but also give people the impression that the company is unprofessional and its products are unreliable. So what kind of content does a small-scale corporation website truly need? Hunan Yunhu Software Technology Co., Ltd., a professional website construction company, analyzes it for us.
Firstly, Focus on Customer Needs
The corporate website itself is a platform for showcasing the company’s image and products. Therefore, it cannot be used as a portal site and does not necessarily become an all-round information website. Each business has its own specific products and services, so the content of the website should naturally revolve around the core business. We should treat the corporate website as a marketing tool rather than just a company introduction. Only when the website content meets the information needs of users can the marketing function be brought into play.
This is the first thing that must be considered for the enterprise website. To this end, we need to analyze our visitors. Generally speaking, there are direct customers, dealers, agents, and competitors among the corporate website visitors. Among them, customers, dealers, and agents are our direct customers or potential customers. Therefore, we should focus on analyzing their needs.
Although it seems simple, many websites still go off-topic in content design. Unless necessary, there is no need to add irrelevant content to the enterprise website.
Secondly, Display Promotion Information
A significant defect of the corporate website is that after entering the product information and company introduction, there may be little change on the website for a long time. It can barely bring out the value of the corporate website to rely solely on these basic information. We should take full advantage of the propaganda function of the website, such as frequently updating the company’s samples in conspicuous places, providing product coupons, free samples, and other benefits. These will play an enormous role in online promotion for enterprises.
Thirdly, Gain User Needs through Surveys
To make the corporate website an effective marketing tool, timely acquisition of user feedback and suggestions is essential. Targeted online questionnaires, votes, or surveys are beneficial to formulating marketing strategies.
The analysis mentioned above only discusses some important aspects of content construction for enterprise websites. There are still other aspects to consider. A good approach to website construction is to refer to the websites of famous companies, as their website construction is worth learning from.
Hunan Yunhu Software Technology Co., Ltd. is a comprehensive Internet marketing center specializing in website construction, network promotion, WeChat development and operation, as well as Unicom 4telephony. Welcome everyone to visit Hunan Yunhu Software Technology Co., Ltd. for consultation and counseling.